I think we can safely say that we’re at the stage where most people have got used to the fact that everything is now online and technology is at the forefront of everything.
This is partly thanks to Covid forcing people to learn and adapt to this new way of working, but most importantly, advancements in technology have allowed this to happen.
One of those advancements being mobile apps, which are now more relevant than anything at the moment.
My old boss said to me when I walked into the office one morning “what’s the point of having an app if you have a website?” and that was a really good question.
I think the short answer to that is mainly convenience.
In today’s fast-paced environment where everyone is busy, nobody can spare a second to lose and people just want to do what they need quickly. This is where mobile apps shine and websites often fail. I have noticed that even after websites have been made mobile friendly using responsive design, some still deliver a poor user experience on mobile devices. Well-designed mobile apps are built for mobiles first, with big buttons, larger text and leaving no room for user error. They often cut down the number of taps or inputs required to do something such as booking a service or finding a piece of information.
Furthermore, a huge benefit of mobile apps is they put your business right under the nose of your customers by placing your app icon right on their mobile’s homescreen. Sure, nowadays you can do this with websites, but not a lot of users know how to do this and the process varies per device.
My final reason why mobile apps excel over websites is offline-compatibility. Most users on a mobile are out and about, taking the tube or going into spots where mobile data and Wi-Fi signal is poor or non-existent. Having a mobile app which provides some useful functionality even when offline is a huge benefit and something no website can do easily.
Do you have an app yet?